Articles

Small or start up entrepreneurs usually have a perception that branding activities are carried out by investors with deep pockets. When they think of branding, the first thing that comes to their mind is their limited resource. The common thought is that it is wiser to just keep doing the mundane as long as the resources increase. And this is how branding takes a back seat eventually affecting the business as a whole.

Technology has completely changed the way businesses were operated in the past. Now, marketers can make their products available to the customers at their finger tips at any place and time. About two decades ago, nobody could ever imagine that buying and selling would be carried out in such a seamless manner sans the brick and mortar retail outlets. All this has been possible only because of technological advancements. Technology is progressing in leaps and bounds, opening newer avenues for success.

Emailer is an effective tool for content marketing. A compelling copy can help in sales conversions. The quality of the content, the way the brand is positioned and the customer is engaged are some of the factors that can make or break the deal.

It is true that money can’t buy everything. Had it not been so, so many small investors would have become sales giants in such a short span of time. However, implementing innovative content marketing strategies can lead to accelerated growth, turning businesses to trusted brands.

Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.

For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.

The foremost and possibly the most critical decision to be taken at the beginning of any web development project is making the perfect and right choice of a suitable web development framework. We are sure all the team members of the development team would be nodding their heads in agreement and there is a strong and solid reason for this. During its early years, Drupal was questioned for its ability to qualify as a full-fledged development framework. However, within a short span of time, Drupal did prove its capability as a web development framework and established itself as a leader. Today, Drupal is being used by web developers across the world.

Information Architecture or IA, can be defined as the science of labelling websites, organizing online communities and intranets that promotes findability and usability. Information Architecture strives to bring the principles of architecture and design onto the digital background and can be described as the basic design of shared information environments.

To submit a Drupal form, suppose a registration form to Hubspot we need the following.

Internet users rely on popular search engines like Google, Yahoo and Bing to find websites containing specific information. Almost all websites depend on search engines to drive traffic. So having your website on the top page of Search Engine Result Pages (SERP) is of prime importance.

Drupal Modules has been described time and again as the Swiss army knife of Drupal and aptly so. A Drupal module is a collection of PHP files for Drupal which provides additional functionality to the Core.

While using the D3 implementation in one of my project for collapsible tree, I used the following piece of codes to add dragging and zooming feature in the tree. At first I have downloaded the D3 JS and loaded to the page callback as specified in the D3 implementation notes.

Simple news module is used to integrate newsletter subscriptions to a drupal website. Simplenews publishes and sends newsletters to lists of subscribers

The Commerce Card on File module provides an API with a user interface for storing and reusing credit card data on subsequent orders. This module didn't hold full card numbers locally. Instead of this it stores the remote ID of the full card data from the payment gateway that is used to validate and process your credit card transactions.

Drupal has been used and adapted by millions of websites across the world and not without reason. This top open source CMS is extremely flexible and robust and has found favour amongst the developer community due to the various qualities it possesses. Across the world, many renowned websites such as virgin.com, weather.com, theeconomist.com and london.gov.uk have applauded its versatility and flexibility, and used the Drupal development framework to their benefit.