Vimal Joseph

Gain a deeper understanding of bounce rate in GA4 and improve website engagement with data-driven insights.

Get insights on GA4 custom dimensions and cardinality in our article. Optimize your data analysis with custom dimensions in Google Analytics 4.

Maximize your analytics potential with our comprehensive Google Analytics 4 migration guide. Upgrade and enhance your data analysis seamlessly!

entityQuery is one of the most used functions in Drupal. It helps you easily pull Drupal entities in code. But when you use this in contexts other than controllers, say in cron-jobs or update hooks where the system is accessed as anonymous users, it may not work as expected in Drupal 9 Unless you call accessCheck explicitly. This short article talks about how to use entityQuery in these contexts and write entityQuery compatible with Drupal 10.x

We recently deployed a feature on our website personalization engine that can select Drupal blocks based on the visitors. The Drupal part of this feature is implemented using the block_field.

Learn about the results of a digital marketing experiment that tested the accuracy of tracking ad impressions using our website personalization tool.

Learn how to use ffmpeg to optimize screen recordings and reduce their file size without losing visual quality. Discover the power of the mpdecimate and setpts filters to remove duplicate frames and increase playback speed respectively. Improve the user experience by making your screen recordings more manageable and efficient with ffmpeg.

This article discusses how to accurately track impressions in personalized advertising campaigns on a website. It explains how traditional methods of impression tracking can lead to inflated counts, inaccurate measurements and how using the IntersectionObserver API can provide a more accurate understanding of campaign performance.

Website personalization is tailoring a website's content and user experience to match individual users' preferences, interests, and behaviour. Message delivery is a key component of any personalization engine. This article discusses 2 common algorithms used to pick a message from the set of messages provided by the personalization engine.

Personalizing a website's content and user experience is one of the most effective ways to engage visitors and convert them into customers. This article attempts to provide a high-level overview of the website personalization engine we are developing.