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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

SheetTransformAI: Automate Data Processing in Google Sheets with AI

SheetAI - Template
AI | 5 min read
Tired of manually cleaning, classifying, and enriching data Spreadsheets? SheetTransformAI offers a powerful solution, leveraging the capabilities of AI (specifically OpenAI) to automate these tasks at scale. This isn't just about individual cell formulas; SheetTransformAI is designed for batch processing, enabling you to transform large datasets with minimal effort. SheetTransformAI provides a streamlined model for applying AI prompts to your spreadsheet data, generating new columns with the results.
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Leveraging AI for Data Cleanup to Achieve Accurate Customer Segmentation

LLM Model Fine Turning - Gemini
AI | 3 min read
Discover how AI customer segmentation can enhance your marketing campaigns by automating data cleanup and improving targeting precision. Learn how AI streamlines the segmentation process for better results
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Automating Job Postings on Social Media with No-Code Tools & Drupal

Make Social Media
Application Development | 7 min read
Tired of manually creating social media posts every time you publish new content? Learn how we leveraged no-code tools and Drupal to auto-generate engaging images and social media posts, saving time and boosting engagement. Read more to discover this powerful automation solution!
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Level Up Your Workflow: No-Code & GenAI for Social Media Automation

Social Media Post Automation
AI | 5 min read
This article reveals how we tackled the daunting task of creating social media content for a large event with over 100 sessions. By leveraging the power of Generative AI and no-code tools, we automated the entire process, from content and image generation to scheduling and publishing. Discover how we achieved efficiency and freed up time for strategic marketing efforts.
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GenAI in Action: Accelerating Internal App Development for Enhanced Efficiency

Business Use Cases
AI | 7 min read
Leveraging GenAI, we built an internal app in days that would have otherwise taken weeks, streamlining knowledge management and empowering our engineers. Read the full case study, including the initial prompt, in this article.
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Google Universal Analytics Data Archiving Script – Version 2 Released: Act Fast Before UA Shuts Down!

UA Archive
Web Analytics | 5 min read
The clock is ticking! Google Universal Analytics (UA) is shutting down completely in July 2024, and if you haven't archived your valuable historical data, now is the time to act. We're excited to announce Version 2.0.0 of our Google Universal Analytics Data Archiving script, designed to help you secure your UA data before it's gone forever.
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Turning Anonymous Visitors into Customers: Unlocking Your Website's Potential

personalization
User Experience | 2 min read
Your website is a powerful tool for reaching potential customers, but are you maximizing its impact? A significant portion of website traffic remains anonymous – interested visitors who leave without sharing their information. This represents a missed opportunity. This article talks about how you can leverage the power of personalization to make an impact.
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The Essential Guide to Selecting a Web CMS for Your DXP: Powering Digital Transformation Success

Drupal as a DXP
Drupal | 6 min read
Digital channels open up a world of possibilities for small and medium enterprises (SMEs), allowing them to reach wider audiences and better engage with customers. A Composable Digital Business Platform, especially a Composable Digital Experience Platform (DXP), provides the backbone for successful digital transformation. At the heart of a DXP lies a powerful Web Content Management System (WebCMS) that empowers you to create compelling content, seamlessly integrate tools, and deliver engaging experiences across all channels. Here are the essential attributes to consider when choosing your DXP's WebCMS foundation
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Backup Your Annotations from Universal Analytics

Annotations Dashboard in Looker Studio
Digital Marketing | 3 min read
Secure your insights by backing up your Universal Analytics annotations and preserving a decade of valuable data for smarter decisions and strategy optimization.
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CMS vs. DXP: Choosing the Right Engine for Your Website's Growth, and Why Drupal Might Be the Answer

DXP vs CMS
Digital Business Strategy | 8 min read
Dive into the DXP vs CMS debate to propel your website's growth. Discover the distinctions and learn why Drupal emerges as the ideal choice for unlocking your digital experience platform's full potential.
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Phone: +91 8157 99 5558
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