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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

How to Extract Email Address from Resumes

Extract email address from resumes
Marketing Operations | 2 min read
Processing a lot of resumes is a challenge for HR departments. With the right tools at hand, nothing is difficult to achieve. Here is how we extracted the required information from PDF files to process the job applications we received for out digital marketing executive post.
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How to Extract Data from LinkedIn Job Application Emails

Extract data from email through automation
Marketing Operations | 5 min read
For us, MarTech is all about automation. We use that internally to optimize what we do and help our customers run their digital marketing machine.
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How to Track the Performance of Your New Content vs Old Content

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Marketing Operations | 4 min read
Want to see the result of an experiment we did on one of our high-traffic Drupal websites? Read on. This article is also a 'how-to' with an example of setup a JavaScript-based variable to track the content age group in GTM.
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How to Track Conversion of Hubspot Forms Embedded in Your Drupal Website on GA4 using Google Tag Manager

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Marketing Operations | 4 min read
Integrate HubSpot forms with GA4 using our step-by-step guide. Optimize website conversion rates and improve marketing strategy with accurate tracking. Get started now!
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Classify Content in Bulk: Feature a CMS Serious About Content Marketing Should Offer

Classify Content
Content Marketing | 4 min read
If you are into content-based lead generation, classifying your content into different buckets and generating call-to-actions and analytics around it is one activity that you do very often.
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How Structured Content Help You Getting Noticed in the Search Results

FAQ
SEO | 3 min read
This article illustrates how we have implemented the FAQ structured markup using Drupal's data modelling capabilities and got the result with in a few days on SERP
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Building a Digital Commerce Platform which Leverages the Power of Content

Homepage Banner Screenshot
E-commerce & Retail | 4 min read
Content, commerce, and data are something that always gels together in the context of the web. One of the success factors behind the ticket selling platform I have architected a few years ago is a good example of effectively utilizing this combination.
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How Can You Estimate the Complexity of a Drupal 7 to Drupal 9 Migration?

Drupal Migration
Drupal Solution | 4 min read
A few factors will determine how difficult the Drupal 7 to Drupal 9 migration is for your site. Learn about them here.
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New version of Disable Messages Released

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Drupal Solution | 4 min read
A new version of Disable Messages has been released on the same day Drupal 9 has been released. This version fully supports Drupal 9. With this release, the module chose to go with the fully semantic versioning model, which means, version 2.0.0 supports Drupal Core 8.8.3 or a higher version. The 8.x-1.0 release will be there for some more time to support older versions. The 2.0.0 release mainly removes the deprecated code and uses the new solution that is supported by Drupal 9.
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How to debug Facebook opengraph tags on your website

Zyxware default image2
Technical Solution | 2 min read
If you add Facebook like/share buttons to your page, people can share your page to their Facebook wall. Facebook will pick the image and description based on the open graph meta tags specified on the page. In some cases, you may find that even if you have specified the open graph description and image tags, the image shared on Facebook is different.
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