Skip to main content
Home
  • About
  • Services
    • Digital Experience
    • Digital Business Consulting
    • User Experience Design Services
    • Website Analytics and Consulting
    • Website Personalization
    • Website Personalization Demo
    • Platform Engineering
    • AI Enablement Services
    • Drupal Development Services
    • Drupal Support Services
    • Marketing Technology
    • Quality Assurance Services
    • Impact Services
    • CTO as a Service
    • Conversion Optimization
    • Talent Services
  • Pricing
  • Resources
    • Website Personalization
    • Drupal Blog
    • Articles
    • Case Studies
    • Developers Corner
  • Careers
    • Culture
    • Job Openings
    • Growing@Zyxware
Contact Us
Contact Us
Profile picture for user Rahat Mehra

Rahat Mehra

Building Community and Maximizing Revenue: A Media Success Story

Reader Revenue - TNM community
Customer Experience | 8 min read
Learn how The News Minute (TNM), a digital news platform based in India, has adapted to the challenges posed by digital disruption in the media industry by prioritizing community engagement and implementing a membership-based revenue model.
Read more

Dependency on Marketing and Technology for Hosting Infrastructure Requirements

Cloud Hostin
Marketing Strategy | 5 min read
Today’s marketing initiatives invariably include rapid deployment of digital customer experiences for varied marketing objectives including lead generation, customer acquisition,  customer delivery, and retention activities[
Read more

Analyzing Industry Trends Using Macro and Micro Factors with an Analysis of The News Minute

TNM_Article
Digital Business Strategy | 13 min read
The News Minute is a digital news provider that reports and writes on Indian issues, exclusively focusing on the five southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. TNM is one of India’s most-read independent digital news media organizations, with over 13 million unique monthly readers.
Read more

Communication Brief for Conversions with Digital Experience: A Guide

An olive branch (representational image). Improved Cx translates to improved business. Credit: Helena Hertz
Customer Experience | 9 min read
Digital Experience Platforms meet customers' demand for consistent delightful digital experiences across all touchpoints as opposed to the normal business websites. This in turn helps in lead conversions.
Read more

How to Launch a Website Redesign

wireframe design
Customer Experience | 5 min read
The short article lists out the approach, Zyxware nurtured to transform a legacy website of a financial company to reflect the organisation's goals.
Read more

Strategic Management - Entry Strategies

Marketing Strategy
Marketing Strategy | 3 min read
A market entry strategy is a planned distribution and delivery method of goods or services to a new target market. The import and export of benefits refer to creating, establishing, and managing contracts in a foreign country.
Read more

Strategic Management - Competitive Strategies

strategic management
Marketing Strategy | 3 min read
Strategic management is the set of decisions that determine the performance of an organisation. It includes environmental scanning, which comprises external and internal analysis.
Read more

Strategic Communication and Social Media

Social Media Icons in Mobile Phone
Social Media Strategy | 3 min read
With so many businesses currently trying to understand how to best leverage social media platforms, business communication scholars have the opportunity to contribute to social media research, training, and pedagogy.
Read more

External Situational Analysis

Zyxware default image4
| 3 min read
Examining your external research/analysis gives a complete picture of the current situation and planning a marketing strategy. 
Read more

Strategic Management in a Nut Shell

office conference
Marketing Strategy | 3 min read
Strategic management gives direction through plans and policies designed specifically to fulfil objectives and allocating resources for implementing the strategies. Strategic management gives an edge over competitors.
Read more
  • Load More
Footer Logo
  • United States
  • Australia
  • India
Virginia Office - 457B Carlisle Dr Suite 205, Herndon, VA 20170
Phone: +1 201 355 2515
Business Inquiry? Contact Us
Looking to join our team? Check our careers page
8 Excelsa Way, Hillside, Melbourne, VIC 3037, Australia
Phone: +61 450 405 000
Business Inquiry? Contact Us
Looking to join our team? Check our careers page
SBC 2205, II Floor, Yamuna Building, Technopark Phase III campus, Trivandrum - 695581
Phone: +91 8157 99 5558
Business Inquiry? Contact Us
Looking to join our team? Check our careers page
Footer main menu
  • Home
  • Articles
  • About
  • Investor Centre
  • Contact
  • Careers
  • Learn Drupal

Footer Secondary menu

  • Verticals
    • Retail
    • Education
    • Public Services
    • Media
  • Drupal Services
    • Drupal Development
    • Drupal Migration
    • Drupal Support
    • Hire a Drupal Developer
  • Digital Services
    • Universal Analytics Backup
    • Website Analytics and Consulting
    • Website Personalization
    • CTO as a Service
    • Marketing Technology
ZYXWARE

Privacy. T & C . © 2025 Zyxware Technologies Pvt. Ltd