niraj.ranjan

Guest Blogger

Niraj is the founder of <a href="https://hiverhq.com/" target="_blank">Hiver</a>, an app that turns Gmail into a powerful customer support and collaboration tool. When not working at Hiver on programming or customer support, Niraj likes to play guitar. Niraj can be reached on Twitter @nirajr.

6 Mistakes to Avoid When You Integrate Customer Service as a Marketing Strategy

Business Solution | 7 min read

Traditionally, marketing is all about pushing the product onto the customers, sometimes by making it appealing and sometimes by sheer aggressive marketing. In both scenarios, customers have started showing a rebellious regression to such interruptive marketing methods.