The following is an article that has been put together to as a primer to the idea of branding in general and online branding in particular. We are presenting below the results of our review of the relevant literature (reference list at the end). It is useful to small business owners who are looking to enhance their business’ brand on the web.
Most of us know what a brand is. A Brand is an identity that the customers relate to. Brand is what defines you and helps you establish a strong presence that sets you apart from the others, in the area you operate in.