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Vimal Joseph

Director, Marketing Technology
I am a digital consultant and problem solver with 15+ years of experience in the IT industry. I head the Marketing Technology practice, which is a centre of excellence in Zyxware. We work closely with clients to create high-quality value propositions through cutting-edge processes and exploiting state of the art of technology.

Website Personalization Demo: Referral-driven Content Adaptation

Referral Website
User Experience | 1 min read
In this website personalization demo, you can experience how the system identifies the visitor's referral source and display a message uniquely crafted for the user.
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Website Personalization Demo: Geo-specific Solutions

Geo Solution
User Experience | 2 min read
In this website personalization demo, you can experience how the system identifies a visitor's location. Based on that, it is possible to show a message uniquely crafted for the user.
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Website Personalization Demo: Valuing Long-term Relationships

Repeat Visitor Demo
User Experience | 2 min read
In this website personalization demo, you can experience how the system identifies the repeat visitor and communicates accordingly.
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Website Personalization Demo: Aligning Web Content with Email Prompts

Email Campaign Demo
User Experience | 2 min read
In this website personalization demo, you can experience how we can offer a seamless experience for a user from an email campaign.
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Website Personalization Demo: Contextual Solutions Post-Ad Click

Contextual Solutions Post-Ad Click
User Experience | 2 min read
In this website personalization demo, you can experience how the system displays tailor-made content specifically targeting the advertisement the user clicked to reach the website.
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6 Practical Website Personalization Examples: How SMEs Can Leverage Personalization for Better Engagement

Website Personalization Examples
User Experience | 6 min read
Elevate SME engagement with 6 practical website personalization examples. Drive growth and stay competitive in the digital landscape.
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Empowering Marketing Teams with Digital Tools: Our Experience with AppSheet

Drupal Application Development@3x.png
Application Development | 7 min read
We recently experimented with AppSheet to develop a web app for managing configurations in our website personalization engine project. This blog discusses our experience and the benefits we derived from it.
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Low Code, No Code Solution for an IT Support Desk with Mattermost, Redmine and Make

24/7 Customer Support
Productivity Tools | 4 min read
Leveraging collaboration tools like Mattermost or Slack, and integrating them with issue-tracking/project management systems like Redmine, Jira, or Trello using Low code, No code tools like Make or Zapier can enhance productivity and simplify various organizational tasks. In this blog post, we will explore how a successful IT Support Ticket System was created by integrating Mattermost and Redmine, paving the way for limitless possibilities in optimizing internal communication and workflow management.
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Automate Custom Field Creation in Pipedrive with Google Sheets

Pipedrive Custom Fields
Marketing Operations | 5 min read
Unlock the power of automation with Google Sheets and AppScript to streamline your tasks. Discover how we leverage this capability to automate custom field creation in Pipedrive. This article provides a detailed guide and a ready-to-use Google Sheet for effortless customization. Experience the efficiency and convenience of automated custom field creation in Pipedrive.
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Driving Efficiency and Collaboration: The Power of Automation with Pipedrive, Notion, Make, and Mattermost

Notion and Pipedrive
Productivity Tools | 5 min read
Discover how the integration of Pipedrive, Notion, Make, and Mattermost automation revolutionized operations, enhanced collaboration, and maximized efficiency. Explore the power of automation in modern businesses and the benefits of integrating these powerful tools for optimized operations.
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Phone: +91 8157 99 5558
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Looking to join our team? Check our careers page
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