Moses Raymond

Discover how integrating captivating visual content into your digital marketing strategy can lead to remarkable results and heightened engagement.

For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.

The foremost and possibly the most critical decision to be taken at the beginning of any web development project is making the perfect and right choice of a suitable web development framework. We are sure all the team members of the development team would be nodding their heads in agreement and there is a strong and solid reason for this. During its early years, Drupal was questioned for its ability to qualify as a full-fledged development framework. However, within a short span of time, Drupal did prove its capability as a web development framework and established itself as a leader. Today, Drupal is being used by web developers across the world.

Information Architecture or IA, can be defined as the science of labelling websites, organizing online communities and intranets that promotes findability and usability. Information Architecture strives to bring the principles of architecture and design onto the digital background and can be described as the basic design of shared information environments.

Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives.