Nisha Oommen
Consultant - Content Co-ordinator
Nisha is the content co-ordinator for Zyxware. She has been researching and publishing articles from 2015 on digital marketing, Drupal, e-commerce and the latest business trends.
High-quality content without doubt is a key ingredient for a powerful brand. Think of the known brand names in different industry verticals like Apple, Google, Microsoft, Hershey's, Toyota, Ikea, Nike and you immediately have a picture of top quality and high customer satisfaction associated with each one. Each one of them did not establish their brand’s presence in the industry overnight. However, it was developed over a period of years producing high-quality commodities, not just once but systematically over a period of time.
Great story telling is all about getting people to trust in your brand through your brand story. It is an art in itself with soft guidelines but no hard and fast rules.
Internet users rely on popular search engines like Google, Yahoo and Bing to find websites containing specific information. Almost all websites depend on search engines to drive traffic. So having your website on the top page of Search Engine Result Pages (SERP) is of prime importance.
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