Nisha Oommen

Businesses are increasingly accumulating digital consumer data from the multiple channels through which interactions occur. Personalization efforts can be made tangible, measurable benefits through this aggregated consumer data. According to a Gartner survey1 of vendor's reference customers, there was an overwhelming majority of 99% of those surveyed who stated their satisfaction in receiving the expected ROI from their personalization offerings. Seventy percent of them reported using a SaaS solution.

Media companies on a daily basis create, manage and publish huge volumes of digital files or assets. These digital assets which include images, audios, videos, graphics, documentation etc need to be properly managed. Digital Asset Management (DAM) systems are solutions to store, organize, locate, retrieve and share these digital files. The management of these assets include workflows, complex asset access controls, preset standardizations, storage specifications.

There has been an argument raging on the web that Drupal is a beast when it comes to building websites, or it is not as easy to build as WordPress but it is very secure and scalable. While others argue that Drupal is the best choice! Here we would like to point out what Drupal is best suited for when it comes to building websites.

There is a paradigm shift in the way technology has evolved in the last few decades. The rate at which technology is growing has also multiplied and is exponentially developing in recent years. As we draw close to the end of 2016 it would be invigorating to project the trends for 2017 and see how it plays. As it stands let us look at some of the technologies that are projected to top in 2017.

According to a recent British government research, two third of large UK businesses are hit by cyber breach or attacks in the last year 1. The British government is urging business to protect themselves against cyber attacks. Cybersecurity measures can be to a large extent handled proactively with a well mapped out strategy that is reviewed continuously.

Drupal 8 was released on Nov 19th, 2015. Though Drupal 6 end of life was declared on February 24th, 2016, there are still over 84,845 Drupal 6 websites on the web. What does end of Life Mean for Drupal 6? As per Drupal 6 end of life, the security team will no longer provide support or security advisories for Drupal 6 and the core of Drupal 6 will no longer receive community support.

Having a powerful CMS like Drupal is just the foundation for organizations to boost their digital presence. Today, business and public sectors are looking for more than just a website, they want a complete platform that enables digital marketing too. Inbound marketing is making sweeping changes in the way content of a website is viewed. An increasing percentage of site visitors are converted to contacts, leads and ultimately to business generated.

Discover the top 10 reasons why Drupal is the ideal choice for ecommerce development. From flexibility to scalability, learn how Drupal can take your online store to new heights.

Thinking your site won’t be hacked or is not worth hacking, can cause you to not take that extra precaution needed. Hacking is usually for using the server to send spam emails or as a temporary web server to serve files of inappropriate even illegal content. Hackers search the internet with automated scripts to find possible security issues in software. Here are 5 ways to keep your site safe from hackers.

Warren Buffett caught my attention when he did something wise that only significantly few rich people (you can count on the fingers of one hand) in the world’s history will ever dare to do. Warren Buffett, an investment guru, is one of the wealthiest businessmen in the world. There have always been rich people who lived on this earth. But what makes him different is what caught my attention, and I’m sure that of thousand of others.